BA (Hons) Fashion Design Technology: Surface Textiles
NOVA CHIU.
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INFO and SALES Contact:
Website: www.novachiu.co.uk
Email: info@novachiu.co.uk
Facebook.com/nova.chiu
Twitter @ NovaChiu
PR Contact:
POP PR UK
18 Great Portland Street
London W1W 8QP
Website: http://poppr.co.uk
Call: +44(0)2076373332
Email: info@poppr.co.uk
Check us out on Vogue UK:
http://www.vogue.co.uk/brand/nova-chiu
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LONDON FASHION WEEK CATWALK SHOW
Showcasing Nova Chiu "Bon Voyage" Spring/Summer 2013 Collection at Vauxhall Fashion Scout
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LONDON FASHION WEEK CATWALK SHOW AND EXHIBITION
Showcasing Nova Chiu AW2012 Collection at Vauxhall Fashion Scout
*Vauxhall Fashion Scout Ones to Watch AW12-13 Winner*
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GRADUATION CATWALK SHOW
Showcasing Nova Chiu "Shangri-ladida" Collection at London College of Fashion
*London College of Fashion's 2011 Collection of the Year*
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Concept of the Collection
Spring/Summer 2013 is inspired by the creative duos travelling and road trips since their debut as part of Vauxhall Fashion Scouts- Ones to watch in February 2012.
The duo behind Nova Chiu concentrated on creating a more wearable and versatile collection. With their past two collections pushing Avant Grade boundaries, the minimalist tone taken embodies a clean, flattering and functional collection with simple, yet beautiful structured shapes.
Whilst on their journeyâs Nova and Jeff took many images of the scenic landscapes including mountains, trees and rivers which they manipulated the colouring and printed on fabric such as; Silk, Satin, Cotton and Spandex.
The collection uses a similar colour palette to Autumn/Winter 2012 with a plethora of colours including pink, blue, green, orange and purple.
Nova Chiu manages to create timeless pieces with a unique appeal to make a strong statement this season.
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Company History
The Nova Chiu brand is a new fashion label developed in London, United Kingdom. Nova, who graduated from London College of Fashion in July of 2011 won the prestigious award of Collection of the Year at her graduate press show in June of that same year. After some deliberation, she decided to join partnership with her boyfriend Jeff Archer, who is a designer she met while interning with Anna Sui. Their first project together was to show under Vauxhall Fashion Scouts Ones to Watch show at London Fashion Week Autumn/Winter 2012-2013 this past month. After rave reviews about the new collection, Nova and Jeff knew that starting their own label was the right thing to do.
Designers History
Nova started her career in London back in 2006 at the Camberwell College of Art and Design, where she studied her foundation course for one year and she graduated with distinction.
In 2007, Nova then enrolled at London College of Fashion studying BA Fashion Design Technology Surface Textiles. During her studies at London College of Fashion she went on to intern with Matthew Williamson and Richard Nicoll.
After studying for two years, Nova took a year off due to financial constraints in 2009. During this time she flew to New York City to intern with Anna Sui. It was there where she met her boyfriend and business partner Jeff Archer. Jeff graduated from Helen Lefeaux School of Fashion Design in Vancouver, Canada. Before he met Nova in Anna Sui, he also interned with Betsey Johnson in New York City and the House of Spy in Toronto, Canada.
In 2010, Nova finished her internship with Anna Sui and then went to work for K&G Fashion, which is a fashion production company in the garment district of New York City. After 5 months of working there, Nova then went back to London to finish her final year at London College of Fashion, Jeff soon followed.
In 2011, with Jeffs help, Nova worked on her graduate collection titled Shangri-Ladida for which she was crowned Collection of the Year, and she also awarded First Class Honours for her degree.
The Nova Chiu brand then took a step in the right direction by teaming up with Vauxhall Fashion Scout. VFS named Nova Chiu in their Ones to Watch Show during London Fashion Week in February of 2012.
Achievements:
-Selected to show and exhibited at Vauxhall Fashion Scouts Ones to Watch Show. London Fashion Week February 2012
- Winner of the overall prize at Fashion Culture: The Polish British Fashion Show in Warsaw, Poland. February 2012
- Graduate Showcase: Vauxhall Fashion Scout (Freemasons Hall) London Fashion Week 16th Sept, 2011
- Winner of the BA Show 2011 Collection of the year at London College of Fashion, and awarded First Class Honours. June/July 2011
- Graduation Collection (Shangri-Ladida) published on 8th and 13th June 2011 in the London Evening Standard and the Independent Newspaper; as well as featured on websites such as Vogue UK, BBC News and Harpers Bazaar UK, etc.
- Finalist of 2011 British Fur Trade Competition.
- Finalist of 2011 Nina De New York Fashion Illustration Competition.
- One of the Winners of the British Fashion Council, Colleges Council Graduate WGSN Digital Presentation Award 2011
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SS13 Photographers: Marc Aitken/ Fashion156/ Kean Diao