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Yu Ding

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Unit 1 photos2

MA Fashion Design Technology Menswear

MA faashion design technology menswear


Siobhan Glynn

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Giles Deacon talking creatively

MA History and Culture of Fashion

The Creative Process: An exploration of creativity in London’s fashion industry, and the creative processes of its fashion designers. My rapport with the London fashion industry began in 2009, where I naïvely undertook an internship at Giles with the dream of becoming a fashion designer. I instantly felt at home absorbing all I could about the design process and all aspects involved in the production of a ready-to-wear collection. My internship turned into a job, where as part of a team, I witnessed the collective collaboration embroiled in the creative process. It came to my attention whilst working as part of a team that creativity was not the product of an individual, but the consequence of combined efforts. Creativity is not only the outcome of the collaborative efforts of a design team, but the consequence of an industry influenced by buyers, media personnel, industry gatekeepers, plus the culture of society. The prevalent ideology of creativity takes the creative individual as central to analysis in the production of creativity. This estimation writes out several essential components involved in the creative process, by bestowing the development of creativity to the creator’s natural genius. Creativity is a complex process that emerges from insight, influenced by the environmental and socio-cultural factors. With the development of the fashion industry in London it is important to have a good understanding of creativity and the production of creativity to gain a greater awareness of how the industry operates. This project does not set out to define creativity; however what it does do is attempt to unearth the true nature of the creative process. A more accurate understanding of the prevailing ideologies and creativity itself provides a platform in establishing a more solid interpretation of the production of creativity. Wider knowledge will assist the emerging designer in navigating the fashion industry in a more efficient manner. Siobhán currently works for Rainbowwave a multi label showroom based in London, where she manages the sales accounts of Bella Freud, Hockley and scarf brand Dianora Salviati. glynnsiobhan@yahoo.ie

Anshumaan Tyagi

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International Expansion into Indian Market

MA Strategic Fashion Marketing

ABOUT ME Anshumaan Tyagi, recent marketing strategy graduate from the London College of Fashion. I have always been fascinated by different methods used International Fashion Retailers while entering new markets, the final dissertation for MA Strategic Fashion Marketing Course offered me an opportunity to understand the decision making process behind International Expansions. This dissertation serves as a platform of knowledge I have gained in order to help fashion brands expand in foreign markets. Email: anshumaan.tyagi@gmail.com ABOUT THE WORK With Europe facing another year of economic turmoil, developing countries forged full speed ahead. With consumer confidence increasing and spending increasing global retailers continued their expansion into these developing markets. Indian government looked it as an opportunity and opened its gate to foreign retailers by allowing 100% FDI in single brand retail, a segment where fashion retailers fall. Though fashion retailers are recognised as prolific international retailers and international activity is an important part of their growth, they face a lot of challenges when they enter a new market. The paper aims to solve the problems of the British retailers trying to enter Indian market. It explored the opportunities and barriers to entry for fashion retailers. It developed propositions which help fashion brands in selecting their entry mode. It provided key factors to success for the Indian market which will help fashion retailers in developing the strategy for Indian market. This research embraced a pragmatic philosophy comprising a mixed method approach to the research aim and objectives drawing on both quantitative and qualitative research. Firstly the literature review was developed to gain a broader understanding of the research phenomenon. Following that interview of brand managers, store managers survey and consumer based survey was conducted to understand the dynamics of the Indian market. Data collected was analysed qualitatively and quantitatively to identify entry method options and key factors to success for the Indian market. Propositions regarding entry mode choice were developed along with key factors to success and finally an entry strategy was developed for a British fashion retailer planning to enter Indian Market.

Ana Duarte

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All clothing is a form of Protection

MA Fashion Design Technology Menswear

Menswear designer with a special focus on knitwear, leather and technological fabrics. anaduarte@anaduarte.co.uk

Samreeta Sohal

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Highland India for Givenchy - Digital Print Idea

BA (Hons) Fashion Textiles

BA FASHION TEXTILES

Danielle Richards

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HACKNEY- Lab magazine- Jacket by Danielle Richards

BA (Hons) Fashion Design Technology: Womenswear

PLEASE CONTACT AT: daniellejaderichards@hotmail.co.uk LET IT BURN Photographer: Aleksandra Podburtnaja Stylist: Gianfranco Colla Makeup Artists: Coco Syed (for Lauren and Neva) and Thera Chen (for Paula) Illustrator: Jessica Ng Models: Paula, Neva and Lauren from Profile Models London HACKNEY Photographer Sara Löfwander Styling Josef Forselius Hair Sven Bayerbach Makeup Liberty Shaw Model Anna @ Nevs Image 1 & 2 'Come as you are' editorial Published in Urban Coco Magazine Photography Vikky Ivie Photography Styling Cassie Walker / Vikky Ivie Assistant Jenna Roberts Hair / Make Up Louise Hall Model Holly @ Bookings Jewellery: Liron Kliger Fashion Jewellery EDUCATION: London College of Fashion // 2012 – 2013 BA (Hons) Fashion Design and Technology: Womenswear London College of Fashion // 2010 – 2012 Foundation Degree: Design and Pattern Cutting (Merit Plus) Petroc // 2009 – 2010 Foundation Diploma in Art and Design: Fashion (Distinction) Petroc // 2007 – 2009 BTEC National Diploma in Art and Design: Fashion ( Distinction) WORK EXPERIENCE: Kick Ass 2 Costume Department // July 2012 Pattern Cutting intern d.richards10@fashion.arts.ac.uk

Chenyang Huang

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Ma final project visual realisation

MA Fashion Curation

Started as a student in English literature and linguistics, I perceive the term fashion rather as a vehicle of knowledge and a semiotic mechanism/system. Together with a personal interest in men’s fashion and subculture, I formed a unique curatorial approach that gives priority to evocation, free association, which lays more emphasis on the cultural and biographical aspects of fashion items. My MA project The Boy(?)’s Story: A Dialogue Between Fashion And Fiction explores and celebrates the ephemeral yet eternal adolescent-ness in men’s fashion and tries to decipher the ‘boy-like’ mentality encoded in the fashioned men’s body. Previous projects completed during the course MA Fashion Curation: ・ARCHETYPE – The Art of Deconstructing Bespoke, in celebration of menswear and British bespoke tailoring. ・Behind the Scents, a hypothetical exhibition based on a selection of fragrances and corresponding archive materials. The exhibition explores the hypothetical gap between individual's authentic response to a scent and the image promoted by advertisers and fashion houses.

Rei Tanaka

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tailored leather jkt./ concave rope shoulders

PG Dip Pattern Design and Garment Technology

fuck fashion. im doing clothes here


Qiaoyue Shi

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head 03

MA Fashion Artefact

Qiaoyue Shi is a design student currently study at MA FASHION ARTEFACTof London College of Fasion.She get experiment with natural materials, such as leather, wood, paper, bone and silver etc. 02. In this project, 'Craft in Context: The feasibility of use regional traditional craftsmanship and bamboo as the technique and new material to produce a collection of original visual fashion artefacs by contemporary arts.' Photography: Hackney Packshots Model: Gigi JeeHyun Jung 01.For the BA final collection she get inspiration from ' a suit of natural armour' which is come from the relationship between human body and animal's skeleton. She exploring use silver and deer's antlers to highlight the bone from human body. These two kinds of material combined very simple and clean, looks like bones come out from body when you wear it. Photographer: Alejandro Cavallo Stylist: Emma Pulbrook Make-up: Cornelia Page

Katalin Aradi

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Design Illustration - Body

BA (Hons) Fashion Contour

Brand: ‘katalinarady’ The brand’s first capsule collection, Spirit, is designed for Autumn/Winter 2013/14. This collection is expected to make a strong first impact on customers and quickly establish an emotional connection. It creates a highly recognisable and memorable image for consumers. Spirit’s signature will be a new design aesthetic on lingerie sets; clear and innovative lines are executed to underline the brand’s ethereal and surreal qualities. The description of the brand is emotional reaction: neo romanticism reacting to this century’s technological revolution. The collection is designed for the 21st century woman bringing back the idealised, sensitive and fragile aspect of women. The overall message of the brand is to promote a refined and re-feminised woman; emphasising the power of sensual beauty. It represents shades and emotions, the fragile beauty and the dreamlike, theatrical, neo romantic mood. The Gift (2000). The scene where the main character, played by Cate Blanchett, is dreaming was an inspirational part of the film. A dreamlike background with lilies and trees, and her 19th century night gown impacted on the mood of the designs, and provided a definite picture; it also helped to link the ideas together. The see thorough montage of her silhouette and the trees immediately brought the concept of light, airy fabrics and modern vein like techniques. The garments are designed to extend the beauty of the body three-dimensionally and express fragile emotions on the outside as a continuous extension of elements, which reaches out from the physical body. The shadow idea transformed into the structure of tree tops and how they intertwine to become a surface, giving the impression of an amazing lace created by nature. Designer: ‘Katalin Aradi’ The designer’s USP is the driving ambition to the best and professional approach to concept and design development; very experienced in hand and machine sewing, pattern cutting and constructing garments. Experienced in couture sewing techniques therefore her eye for detail skill is very strong. CAD skills involve Illustrator, Photoshop, InDesign, Autodesk 3ds Max and Sensable Freeform. She is a quick learner and a good team member. Her interest in contemporary art and haute couture is very strong and she would like to deliver these in her designs and set her aspirations to. Contact details: Email: katalinarady@gmail.com Mobile: +447801880101 LinkedIn: Katalin Aradi Facebook: http://www.facebook.com/katalinarady Twitter: @katalinarady Pinterest: http://pinterest.com/katalinarady/ Instagram: @katalinarady

SOPHIE SKACH

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FROM ONE TO MANY GEOMETRIES

MA Fashion Design Technology Menswear

www.sophieskach.com The driving force behind Sophie Skach‘s creative work, one that makes it so special, is mathematics. The knowledge she gained during her study of technical mathematics is transformed into pieces of contemporary menswear fashion. By visualising mathematical characteristics via pattern cutting and knitting technology, Sophie‘s approach to fashion is highly scientific, yet romantic. She has become a representative for intellectual design thinking. For this Autumn/Winter collection, she has devoted herself to astrophysics and the history of science, especially looking on a mathematical discipline called dynamical systems. Looking at a golden era of astronomy, the 17th century, the collection consists of equations that distort garments and create an opulent volume. To bridge the gap between historical references and modern science, precious silks are being used next to high tech fabrics and traditional wools next to recently developed knitting techniques. The collection is another evidence that fashion, such as science, too, is a work of mind.

Laurel Hoffman

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Exploratory Study of Unpaid Celebrity Endorsements

MA Fashion Retail

Hello, my name is Laurel Hoffman, I am originally from the San Francisco Bay Area, but have been studying here at LCF for the past two years, in Fashion Management and Retail. Before coming to London I worked as a assistant buyer at a well known luxury retailer in the states. I have a business marketing background and have a great interest in retail branding and marketing. My research looks at how unpaid celebrity endorsements effects consumer behaviour both in the US and the UK. This study utilized two relevant companies whose main strategies include unpaid celebrity endorsements, Asos in the UK. And Boutique to You in the US. My research identifies key attitudes in relation to the specific unpaid endorsement forms of celebrity red carpet, gifting, and street style, through the processes of utilizing these two theoretical frameworks. Findings included positive affirmation of the influence of celebrities on fashion conscious consumers, as well as street style being the most influential and credible form of unpaid endorsements. Conclusions were drawn with recommendations of continued use of unpaid endorsement methods, with a focus on social media, highlighting celebrity street style looks.

Ruth Elizabeth Heenan

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Meshweaver

MA Fashion Footwear

Biomimetic footwear is a speculative project that investigates the intersection of biology and footwear design to propose future manufacture processes for footwear. The motivation behind this collection lies in the hypothesis that living technology creates a new approach to design, and sustainable challenges of the future. Through researching the use of spider silk and mother of pearl the pieces emulate biosynthetic manufacture through the reprogramming of arachnid and bivalvic organisms. Photography: Stephanie Potter Corwin Stylist: Kate Langrish Smith E: Ruthheenan@hotmail.com L: uk.linkedin.com/pub/ruth-heenan/49/490/992/

Holley Potts

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SS/13 - Look 4 - Formin - Model: Annie from Storm Models  - Top + Illustration by Holley Potts

BA (Hons) Fashion Design Technology: Womenswear

Holley Potts BA (Hons) Fashion Design Technology: Womenswear http://showtime.arts.ac.uk/HolleyPotts WEBSITE: www.holleypotts.com holley.potts@hotmail.co.uk As a designer, I feel that most art forms should be integrated with practicality and this should also apply to fashion. SS/13 - Combining Fashion Illustration with Fashion Design. Looking at Marching Cubes (a computer generated algorithm) and contrasting this with nature and old cartoon sketches formed my illustrations. Designing a set of five tops; same cut, different fabric, I overlaid my illustrations on top to synchronise these together. ± SS/13 COLLECTION TOPS + ILLUSTRATION - Holley Potts PHOTOGRAPHY - Tamzin Haughton HAIR + MAKEUP - Scarlett Burton STORM MODEL - Annie Walker-Trafford STYLIST - Elle Baron VIDEOGRAPHER - Calvin Hayes ± AW/13 - Researching how chemical substances were originally used medicinally, but now widely taken for recreational use, I looked at today’s underground music scene. Taking inspiration ranging from the early Opium Dens. The vivid hues of the high and the dark greys of the lows gave me a colour distortion which is reflected in my silk digital prints. ± AW/13 COLLECTION LOOKBOOK PHOTOGRAPHY - Tamzin Haughton HAIR + MAKEUP - Marie Bruce MODEL - Rachel Christianos STYLIST - Rita Shi ± AW/13 COLLECTION LINE UP PHOTOGRAPHY - Hanna Hillier HAIR + MAKEUP - Amber Pitkin MODEL - Amber Pitkin ± INTERNING Richard Nicoll May 2012 - July 2012 Giles Deacon November 2011 - March 2012 Selfridges: Marketing Department July 2007 - August 2007 ± ACHIEVEMENTS The Shoreditch Fashion Show 2013 Photography by Vytautas Dranginis ± FEATURED Binzento - http://www.binzento.com/2014/02/art-georgia-in-paris-continues.html?spref=fb Fashion Strikes - http://blog.fashionstrikes.com/2013/12/02/holley-potts/ Chasseur Magazine - http://chasseurmagazine.com/2013/10/23/chasseur-webditorial-misa-simon-by-matt-lain/# Bright Young Things 2013 - http://www.clothesshowlive.com/page.cfm/link=130 W Magazine - http://weareselecters.com/2013/04/holley-potts-aw13-collection/ Kaltblut Magazine - http://www.kaltblut-magazine.com/april-illyj-and-pipa/ Coco Magazine - http://issuu.com/cocomagazine/docs/sept1coco Nou Magazine - http://www.noumagazine.com/you-say-ball-i-say-lets/ The Mark Magazine - http://www.themarkmag.com/marktorial/no-67-modernised-mod/ The Savy Dresser - http://thesavvydresser.wordpress.com/interview/

Ian Waller

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PS0.3 - Glove 1

MA Fashion Artefact

My Work is focused around the possible manifestations of the varying stages of Dysmorphia, focusing on the traits which contribute to the disease Proteus Syndrome. Each piece expresses a different element of the disease and as a whole collection form its entirety. The pieces play with preconceptions in order to reach a level of understanding at the same time acting as a form of medical documentation through use of material relevance and product. Each element of the making process is documented and relayed to the viewer through a bespoke scent which is created by combining all the key smells i came across throughout the making process, working with a perfumer on scent extraction and relation. Photography: Rory Van Millingen Model: Harvey James @ AMCK Email: i.waller0@gmail.com LinkedIn: uk.linkedin.com/pub/ian-waller/26/b4/988/ Cordwainers Scholar LeatherSellers Award


Charley Bishop

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BA (Hons) Fashion Contour

http://charleybishop.com About: "with love, Undine" With love, Undine; Charley Bishops degree collection embraces the spirit of contradiction exploring the story of Undine, the 18th century inspirational water spirit. A tragic romantic story representing a strong endearing woman. The collection supports sustainability and embraces innovation through the use of Salmon Leather; a bi product which is strong, soft to touch and has the element of surprise. This unique fabric is laser cut with an intricate wave detail. The untouched raw edges of the intricate laser cut details partnered alongside the delicate Chantilly laces allows a further intriguing dimension to the texture and together create striking, delicate pieces with a difference. Please contact me if you would like to feature any of my pieces in your work/publications or if you have any queries.

Da Won Lee

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An Exploratory Study of Feedback Effects of Retail Brand Extensions on Retail Brand Image

MA Fashion Retail

I have several years of experience in South Korean fashion retail industry as a fashion buyer and designer with BA Fashion Design background. I decided to study here to personally experience innovative global retailers and to help domestic ones develop with academic analysis of their current market status. For the past two years, I have found Korean department stores were growing fast by branding and segmenting themselves as manufacturer brands to meet different groups of consumers, especially young adults. Thus, my interest led to the idea of my dissertation by conceptualising this phenomenon and examining relations with their brand portfolio. Title: An Exploratory Study of Feedback Effects of Retail Brand Extensions on Retail Brand Image: Focusing on 18 to 25-year-old Consumers’ Responses toward Downscale Extensions of South Korean Department Stores With the trend of retailers as brands, some retail brands downwardly extend into sub-brands just like product brands. Unlike previous studies focusing on product brands, this research explored how retailers’ downscale vertical line extensions have the feedback effects on retail brand image, with multiple variables including retail brand image (functional/affective/store/service), extension attitudes and image fit. Following positivism, multiple case studies of Lotte and Hyundai were conducted to obtain industrial perspectives of retail brand extensions strategies. Lotte Department Store that was ranked third on Forbes’ 2013 biggest global department stores launched Lotte Young Plaza in 2003, whereas Hyundai Department Store that is a retail business of Hyundai Group well-known for Hyundai Motor launched Hyundai U-Plex in 2009. For consumers’ perspectives, sequential mixed methods were adopted from 239 questionnaires analysed by structural equation modelling, and then from six semi-structured interviews interpreted unexplainable results of the quantitative one. The results indicated that consumers tended to modify four retail brand image of parent brand rather than to directly change it, after both the retail brand image of the sub-brand and image fit affected the extension attitude. The functional image had the most significant feedback effect via the extension attitude. The store image rejected in the quantitative findings might be an influential factor in the qualitative ones. The service image had a direct impact on the parent brand image. Image fit affected the extension attitude but directly affected only the functional and affective image of the parent brand.

Lyndsay McNeill

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Lay Plan Design

MA Fashion Design Technology Menswear

LAY PLAN DESIGN - Spatial awareness through digital media and Scottish heritage. Innovative construction through economical pattern cutting and the ability to form boundaries and relationships between the lines on garment and the body was fundamental to this M.A project focusing on negative space. Working with the “Lay Plan” methodology ultimately produced an alternative minimalism where complex cutting and fabric manipulation were combined, to create a tailored collection of exclusive garments which enhance individuality and challenge the perception of the consumer. Lyndsay's cultural heritage has formed the basis of this collection with all materials being sourced from Scotland. The collection utilized only Scottish techniques and craftsmanship from the weaving of Harris Tweed wool to the construction of a kilt. The "Lay Plan" collection has aimed to be sustainable and encourage the purchase of one-off luxury items that are constructed by hand in order to last. It feeds the market for consumers who want to possess an item with an authentic and traditional narrative. Runway: LCF MA Menswear Show, December 2013.

Taeseok Kang

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SDHBPOL1

MA Fashion Artefact

sexual humorous 강태석 This collection explores narratives of sexual human body and addresses the question of palpable sensations that manifest from the sexual instinct of a human being and the range of sexiness from subtle to extreme. contact 07834552140 blueguylove@naver.com website http://taesokkang.viewbook.com/album/untitled#19 stockist - http://shop.ra13.be/designers/taeseok-kang/ http://www.farfetch.com/shopping/men/eh-taeseok-kang/items.aspx#ps=1&pv=60&oby=5 365478260 https://www.wolfandbadger.com/shop/designers/taeseok-kang/

Silvia Fado Moreno

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Kinetic traces- Rubber balls hydraulic heels

MA Fashion Footwear

Kinetic Traces How can body motion dictate women’s fashion footwear design and its performance draw our consciousness? The principal functions of footwear are often sacrificed in Fashion. This project brings sports footwear fundamentals to high-end fashion as sports footwear are based on function and wearability, both very important elements for design features that must interact with the body and be usable by the wearer. I have been analysing comfort elements in footwear, and specially I studied and developed impact absorption, shoe weight, traction (the relationship between shoe and surface) and upper durability. I sought to bring these concepts into the design of high-end women’s high heels. The central concept of the project development was impact absorption, which was studied from a mechanical point of view because heels are structures which are affected by many different forces during the process of human motion. Working with an architect helped to study the forces which interact in the structure of the shoe during movement when walking with high heels. A collaboration with a photographer to photograph and then analyse the forces that interacting with the key points of the human movement that made possible to see the continuous movement broken down into individual parts as a diagram. To realise the absorption function, I introduced an element of internal movement into these structures. I collaborated with an engineer partner to develop these mechanisms, a mechanical technician to develop the mock-ups, and finally with an industrial partner to enable production of the final product in an industrial and much more professional way to achieve an appropriate standard for the target market. The mechanism developments were realised considering factors from both machinery and footwear, to develop a balance between them; the factors that have been key to development are: body weight, body motion, friction, and the percentage of mobility to keep the stability and control of the movement. Impact absorption was developed using different mechanical methods that were not previously used in Fashion, adding features such as springs, rubber balls and, pneumatic hydraulics and metal rings. The last is a new system developed for the industrial partner that I worked with, allowing regulation of the absorption effect depending on body weight. The mechanism can be bespoke according to bodyweight. The final outcomes are a representation of introducing mechanical concepts to traditional footwear. The methodologies used in the project are from traditional making (leather workrked, traditional machinery making, metal work, wood shaping) and high technologies (3D milling machine and 3D printing). Special thanks to : Jaime Fado Vila MECMAN, S.L. Dis Art, S.L. Letizia Lopez Niki Lampaski contact: silviafado@gmail.com

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