BA (Hons) Fashion Design Technology: Womenswear
For Showroom and GARMENT REQUEST
please contact:
Squidsthlm
Daniela Sylvan Tellander
squidsthlm@squidsthlm.se
or
info@hellysaz.com
â¢Statement
A London College of Fashion Womenswear Design graduate,
currently pursuing a successful career in Fashion Design.
Specific interest in pattern cutting, sewing and tailored
clothing. Highly motivated individual with an eye for detail and expertise in crochet, knitwear, print and surface embellishments as well as
good skills in CAD programs such as Illustrator, InDesign and
Photoshop. An energetic individual with professional team
leadership skills looking for challenging, creative
graduate design opportunity from July 2012
â¢Antidote
As a future fashion designer, global issues are very important to me and this is reflected in my work. Fashion has always played an important role in war and is constantly used in propaganda and advertisements. In todayâs society we are under a constant and intense media bombardment about what is âacceptedâ and capitalism has turned fashion into a tool for mass production and fast consumption. Slowing down the process, I want to explore a more human alternative and concentrate on the essence of fashion which, for me, is fabrics, craft, and details. This minimal Autumn/Winter collection explores mobility within comfortable tailored clothes. I was inspired by a range of German Second World War uniforms that inspired the design and where the female becomes in a constant touch with masculine shapes. I also was inspired by Space Age images which led me to experiment and develop my own futuristic feel to the mood and fabrics where I experimented with using special machinery such as Tanaka.
www.hellysaz.com
www.facebook.com/hellysaz
â¢Education
2009- Present BA Fashion Design &
Technology Womens Wear
The London College of Fashion, London
Projects
⢠Final Major Collection
⢠Final Major Proposal
⢠Craft and Technology exploring personal identity
⢠Fashion and Sustainability
⢠Tailoring Team Work
⢠Denim and Jersey
⢠The White Shirt
2007-2008 Diploma in Fashion Folio
Central Saint Martin College of Art and Design, London
2006-2007 Diploma in Foundation Art and Design
Cumbria Institute of the Arts, Carlisle, UK
2004-2006 HND Graphic Design
Cumbria Institute of the Arts, Carlisle, UK
⢠Design Experience
2011 May - September
Tiger of Sweden Stockholm
Design Assistance
www.tigerofsweden.se
2010 June - October
Charles Anastase London
PA Assistance
2010 February - April
Rui Leornades London
Assistance
http://www.ruileonardes.com/
⢠Employment
2008-2009 August - September
The Home of Alfred Dunhill London
Fashion Consultant
2008 June -September
Massimo Dutti Knightsbridge
Head Cashier/Supervisor
â¢Achievements
Awarded Sponsorship with zip supplier
Albert Zip
http://www.albertzips.com.tr/
British Fashion Council short list graduate
Paper Print
Editorial shoot
Portfolio review
http://www.britishfashioncouncil.com/
Shortlisted
Nina De York Fashion Illustration Award 2012
LCF 2012 Press Runway Show Candidate
Cutler and Gross
Student Finalist in Cutler and Gross Launching Project 0734
cutlerandgross.com
Not Just A Label - BLACK SHEEP
Becoming a Black Sheep in Not Just A Label, announced as one of the most promising and visionary designers of the moment
â¢Skills
Adobe Creative: Illustrator,
Photoshop, Indesign
2D to 3D realisation
Indebt Researching & Referencing
Drawing & Technical Drawings (hand rendered)
Illustrations (Multi-Media)
Illustrations (Photoshop)
Collaging
Technical drawings (CAD)
Silk Screen Printing
Digital Printing
Knitting (Hand)
Crotchet
Weaving
Embroidery
Pattern Cutting (Flat & Stand Methods)
Drafting patterns
Toiling
Tailoring
Manufacture domestic and industry machinery
Manufacture, specialising in Jersey
Specialised Machinery: Tanaka
Graphic Design
Trend Predictions
Styling
Texture specialisation
Hairdressing
Makeup
Image retouching
Art Direction
Language; Fluent Swedish, Fluent English, Fluent Farsi,
Basics French, Basics Spanish
Transformation of Visual Ideas
Time Management
â¢Press
http://www.fashion156.com/daily-blog/designer-isabell-yalda-hellysaz-ba-collection/
http://popbee.com/tag/isabell-yalda-hellysaz/
http://thefashionmedley.com/2012/08/08/isabell-yalda-hellysaz-fw-2012/
http://news.china-ef.com/20120810/334583.html
http://thebestfashionblog.com/womens-fashion/womens-futuristic-wear-in-autumn-winter-2012-2013-by-isabell-yalda-hellysaz#more-84401
http://style.paperonfire.co/2012/08/fashion-style-isabell-yalda-hellysaz.html
http://www.youtube.com/watch?v=gf8H0uAtBZ4
http://www.notjustalabel.com/designers/blacksheep
http://www.notjustalabel.com/isabellyaldahellysaz
http://dramaticmode.blogspot.se/2012/07/isabell-yalda-hellysaz-fall-winter-2012.html
http://issuu.com/london_college_of_fashion/docs/drawing
http://www.itsrudetostare.com/look-into-my-eyes-cutler-and-gross-announce-the-finalists-of-project-0734/
http://wear-yourself.blogspot.se/
http://qqueenie.wordpress.com/2012/07/30/interviews-with-lcf-graduates-isabell-yalda-hellysaz/
http://www.cutlerandgross.com/blog/introducing-the-cutler-and-gross-project-0734-student-finalists/
http://hackneycitizen.co.uk/2012/07/11/london-college-of-fashion-degree-show-review/
http://teacupsandcouture.com/?p=11692
http://www.fashion.arts.ac.uk/2012/live/
https://www.facebook.com/photo.php?pid=1728484&l=7ac38c44cb&id=196143873744453
http://morefashiondrawing.com/hackney-house-antics/
http://www.flickr.com/photos/53179772@N06/7490199748/in/set-72157630392903174
http://pinterest.com/pin/128493395589051175/
http://aymeswilson.blogspot.co.uk/2012/06/next-generation-graduates-to-watch-part.html
http://www.tumblr.com/tagged/faa
http://twitter.com/StylePsychology/statuses/218438044796203008
http://www.meetingwithmatt.com/post/26418842716/london-college-of-fashion-ba-and-fda-show
http://estylermagazine.com/interviews/30
http://jaci-mag.blogspot.co.uk/2012/07/untitled-ss-2013-mens-collection-acne.html
http://www.hillandaubrey.com/#!archive/vstc1=16
http://amelia-f.tumblr.com/post/26596212036/isabell-yalda-hellysaz
http://pinterest.com/cutlerandgross/activity/
http://m.pinterest.com/2020mag/the-art-of-eyewear/
http://stylebubble.typepad.com/
http://www.facebook.com/photo.php?fbid=478257052199799&set=a.216238095068364.69694.196143873744453&type=1&theater
http://notjustalabel.tumblr.com/
http://www.theupcoming.co.uk/2012/07/02/london-college-of-fashion-ba-and-fda-show/
http://thirstforvision.com/
http://adorngirl.com/london-college-of-fashion-ba-graduate-catwalk-2012/
http://www.catwalking.com/GRADUATES/GRAD_12/BA_Shows/shows/LCF/shows/02-Isabell%20Yalda%20Hellysaz/index.html
http://www.theglassmagazine.com/forum/blog_post.asp?tid=4365
http://www.tatler.com/bystander/events/2012/june/london-college-of-fashion-graduate-show?id=7516&image=1#/7516/image/21
http://www.vogue.co.uk/fashion/autumn-winter-2012/ready-to-wear/london-college-of-fashion-ba/page/2
http://www.fashion156.com/collections/london-college-of-fashion-ba-graduate-show-2012/
http://issuu.com/codemagazine/docs/codemagazine
http://blogs.fashion.arts.ac.uk/snapshot/2012/04/27/street-cast-models-editorial-shoot/isabell-yalda-hellysaz-mode/
http://one-minute-sculpture.blogspot.se/2012/05/isabell-yalda-hellysaz-iz-dana-u.html
http://issuu.com/sara-varela/docs/plumes
â¢Personal Credits
Rob Phillips
Creative Director at the London College of Fashion
Anthony Campbell
Supporting Design Mentor at the London College of Fashion
Marilyn Rainey
Supporting Pattern Cutting Mentor at the London College of Fashion
Liliana Sanguino & James Pegg
Supporting Mentors at the London College of Fashion
J.Albert
Sponsorship provider at Albert zips
Hill and Aubrey Photography
http://www.hillandaubrey.com
komplätt Digital
www.komplatt.se
Arash Hellysaz
Visors base mockup
Zahra Lapour & Peter Hanspers
Financial collection sponsorship
Christer & Charlotte Marmbrandt
Financial collection sponsorship
Bahman Hellysaz & Azzadeh Zojaji
Financial collection sponsorship
Mao Tsen C
Intern
Brandon Huang
Intern
Fredrik Marmbrandt
PA