BA (Hons) Creative Direction For Fashion
A Creative Director/Stylist, who uses personal experiences and surroundings to influence her work. With a creative mind she is able to produce interesting narratives for her work, producing concepts which ambiguously relate personally to its audience. Deviate To Escape Trilogy - This trilogy focuses on the cinematic approach of fashion film. Portraying the battle between socially constructed identities, and the struggle of presenting individuality in an environment, which provides an ideal. The aim for the films is to present to its audience the effects that the âneed to belongâ within a society, has on the individual. The mixture of stylised graphics and moving image depict the impression of an overwhelming duplication of identity and the absence of fulfilment and contentment, which is provided by originality. The overall narrative is based on the feeling and need to escape and deviate from the social path you are born into. The trilogy renders the process of finding self-identity, exposing the feeling of discomfort experienced within this transition. Each part of the trilogy focuses on the changes experienced in order to find individuality, whilst expressing how socially constructed identities can provide a sense of âuntouchability.â THE CREATOR The Creator film encapsulates the lack of identity and pureness embodied within an individual. Progression through the film demonstrates a constructed identity based on social ideals. THE SUSTAINER Seen throughout the Sustainer film are aspects of duplication, distortion and unfulfilment. Our socially constructed framework is the barrier between the need to belong and self-contentment. THE DESTROYER Destroying the socially constructed identity is the topic of the final film. Self-expression, awareness and serenity engulf the individual and consequently result in a destroyed identity. THE TRIANGLE Each film consumes the role of a triangular prism. A prism in optics is used to deviate and refract the light projected into it. Likewise these films depart from the established course of social ideals, in order to encourage individuality in a society that is so content as a duplicate. www.deviatetoescape.co.uk About Amy - A motivated Creative Direction for Fashion Graduate with a keen eye for styling and trend forecasting. Extensive and varied experience within the fashion industry inclusive of Styling, Design, PR, Events, Marketing and Promotion, all stimulating creative initiative and enthusiasm for personal development. A determined and self- motivated individual, consistently seeking new challenges and opportunities to advance, growing knowledge and skill-set within the fashion industry. Contact - Amy Groom - amykarengroom@gmail.com